Big data meet pharmaceutical industry

My colleagues have raised many valid points about the evolving role of big data in the healthcare industry.

New horizons, fresh opportunities: Tech, Big Data, and the next pharma wave - informa Tokyo seminar

Most of the focus is on the role of big data in healthcare delivery at hospitals and clinics. However, there is a very important reason that big data is needed in the pharmaceutical industry as well.

However, there are other benefits of big data that have received less attention. These include the importance of using predictive analytics to identify opportunities in the market. They might find that predictive analytics algorithms may help them identify demographic factors that will help them see how the increase of certain diseases will rise over a given time frame.

Big Data in the Pharmaceutical Industry

But when lawsuits are filed, it can lead to some of these companies spending billions in settlements. False claims are the costliest lawsuits, but there are also liability lawsuits that cost pharma companies billions of dollars annually. One of the key areas of pharmaceuticals liability is the research and development process. Drugs are rushed to market, and common issues can be overlooked. This has pushed many companies into a state of stagnation wherein there are only a few products in their pipeline.

Big data is being used to help:. And this is just the start. Data is also being utilized as a form of predictive modeling, using clinical and molecular data to help develop drugs that are safer and more effective. Clinical trials are also being optimized. Patients are being chosen through the use of data and can be analyzed quickly through big data.

What does this mean? Trials can include smaller sample sizes with higher success rates, lower expenses and faster trials. Real-time information analysis is possible, or becoming possible, thanks to big data solutions. Trials can now be monitored in real-time to allow for:. This is why drug makers are working to make it easier to obtain your health records.

Health records are a data mine that big pharma companies can use to better understand how medicine works in the real-world environment. Pharma companies are teaming up with tech companies that can make sense of big data. Real-world evidence offers a powerful tool to:. Random clinical trials are less effective than real-world information because there are strict controls in place.

Data is being gathered from:. Hospitals and medical professionals may be able to determine which medicine provides better outcomes for their patients, or where a certain drug may impact tumor growth more than another. Major drug companies now have departments that are collecting data across multiple diseases, analyzing studies and using information to address their drugs, making them more potent and effective.

Big data has allowed these companies to combat the rising costs of traditional clinical trials while still offering an effective way to help patients.Big Data is making enormous strides across several industries, including pharmaceuticals.

With the collection of large amounts of data, companies can save money while increasing patient safety, managing risk, improving the efficiency of clinical trials and collaborating with other pharmaceutical companies to share innovations and data. Industries like agriculture use predictive analysis to forecast possible issues with heavy machinery.

This type of analysis also takes into account the risk factors that could prove fatal to a patient. Companies that specialize in Big Data analytics for drug discoveries use algorithms to analyze data in the cloud.

Companies like Numerate are branching out to include programs specifically geared toward therapies for such conditions as cardiovascular and neurodegenerative diseases. Using Big Data and predictive analysis, companies can conduct effective clinical trials. The patients selected for these trials can meet certain prerequisites found through multiple databases, and researchers can monitor the participants in real-time.

Big Data also has its place in predicting side effects for specific compounds before the clinical trial begins. Currently, there is a method that predicts drug toxicity in compounds. In the past, human trials may have found the toxicity too late. With the Proctor method analyzing 48 drug features, companies can save time, money and lives.

Pharmaceutical companies can now use Big Data to work in collaboration with insurance companies, data management firms and scientists outside their company. By sharing information with insurance companies and providers in their network, a pharmaceutical company can widen its database for future clinical trials and predictive modeling.

Scientists working outside a particular pharmaceutical company can submit their findings regarding a compound to the company for analysis and testing. Data collection in the cloud makes sharing ideas and information accessible to the entire industry. The sales and marketing side of the pharmaceutical industry can benefit from the integration of Big Data analytics.

big data meet pharmaceutical industry

Pharmaceutical representatives can focus on specific physicians in a geographical area with patients most likely to need the promoted medication based on predictive analysis. Drug companies can save time and money by sending their pharmaceutical reps to only those physicians that require a visit. According to a survey, as much as 25 percent of marketing is now accomplished on a digital platform. Although drug rep visits are not obsolete yet, companies are finding that Big Data analytics can improve their return on investment.

Pharmaceutical companies can now build a relationship with consumers through social media platforms and digital apps. Physicians, as well as companies, can receive instant feedback regarding patients through these apps and devices.Similarly, the pharmaceutical industry is also evolving with the increasing utilization of big data.

The emergence of big data in the pharmaceutical industry is helping in streamlining multiple complicated business procedures and improving efficiency across the board.

With continued investments, pharmaceutical businesses aim to develop several innovative applications. Big data analytics can help in finding hidden patterns in such data that can be used to generate informative analytics. Leveraging big data, pharmaceutical companies can take a data-driven approach to several business procedures. Therefore, business leaders must stay informed about big data and its applications to benefit from the technology. The use of big data in the pharmaceutical industry will give rise to the following applications: Research and Development Big data can prove to be beneficial for research and development in the pharmaceutical industry.

Pharmaceutical companies can collect large volumes of data generated at the different stages of the value chain from drug discovery to real-world usage. For this purpose, pharmaceutical companies must identify suitable sources of clinical data and integrate this data into their big data infrastructure. With this approach, business leaders can link disparate datasets together to improve research and development procedures. The introduction of big data in the pharmaceutical industry will help business leaders gain insights about various drugs and their usage.

With the help of these insights, businesses can make informed decisions during research and development. Hence, pharmaceutical companies can develop more effective medicines and reduce their side effects using big data.

Clinical trials are used to test whether a specific treatment is effective and safe for human subjects. This procedure involves multiple stages before a final FDA review. The entire process of clinical trials is immensely complicated and riddled with major delays. Additionally, several clinical trials fail as recruiting patients for the trial is quite difficult.

For recruitment, physicians have to manually review a list of eligible patients, which can be expensive and time-consuming. Big data can help recruit patients using data such as genetic information, personality traits, and disease status. With this approach, physicians can understand various medical details of every patient and analyze whether a patient would be eligible for a clinical trial.

Hence, pharmaceutical companies can perform shorter and less expensive clinical trials. Also, with the help of big data, physicians can use electronic medical records as their primary source of data for clinical trials, reducing data entry errors and speeding up medical procedures.

Drug Discovery Traditionally, researchers implemented an iterative process of physically testing various plant and animal compounds to discover new drugs. Hence, drug discovery can require an immense amount of time and resources, which may be inconvenient for patients with disorders such as Ebola, swine flu, and typhoid, especially during epidemics.

The cost of developing such drugs can also be increasingly expensive. Hence, pharmaceutical companies may invest in compounds that are most likely to be approved in clinical trials and have low production cost. By leveraging big data in the pharmaceutical industry, researchers can utilize predictive modeling for drug discovery.

Predictive modeling can enable researchers to predict drug interactions, toxicity, and inhibition. For this purpose, predictive models use advanced mathematical models and simulations that help in predicting how a particular compound will react with a human body. Predictive models can also use historical data collected from previous clinical studies, medical trials, and post-marketing surveillance. Together, all this data can help in predicting FDA approval and patient outcomes.

ADRs can be a result of the inability to precisely replicate real-world scenarios during clinical trials. ADR reporting systems generally depend on regulatory reports released by lawyers, pharmacists, and clinicians. However, the information in ADR reports can be misinterpreted or lost.With this rise, manufacturers face the challenge of expanding distribution networks in order to meet the needs of a wider audience.

Additionally, manufacturers are increasingly shifting from blockbuster drugs to biological and genomic medicines that have shorter life cycles. With biological medicine expected to account for over a quarter of the entire pharmaceutical market bymanufacturers must also be able to deliver sensitive medicines within tighter time frames. With intense competition playing out on a global stage, pharmaceutical manufacturers may find outdated IT systems and infrastructure limiting growth.

Old IT systems can leave manufacturers blind to their inventory and distribution processes, hindering manufacturers from actively keeping track of products that run in and out of the supply chain.

Additionally, the lack of insight into the ins-and-outs of the supply chain makes it challenging to ensure faster time to market to meet the growing demand for customized medicines.

big data meet pharmaceutical industry

Harnessing big data can help these manufacturers build visibility throughout the supply chain and enable proactive action to mitigate the threats of diversion and counterfeiting.

The path of a pharmaceutical drug from manufacturer to patient is a very different one from other goods like foods and beverages.

Compounding this complexity is the fact that many drugs are temperature-sensitive and require special handling. Pharmaceutical products that slip out of a prescribed temperature range lose their effectiveness or, even worse, become a danger to patients. Big data analytics help to improve the measurement of these factors by communicating while monitoring such variables as pressure and temperature. In drug production and packaging, big data analytics enable condition monitoring and predictive maintenance through the collection of sensor data such as vibration and temperature, which significantly reduces machine downtime.

Armed with this information, companies can implement proactive rather than reactive measures to identify potential component faults and rectify them before a machine fails. Manufacturers can also maximize the efficiency of maintenance teams to focus their time on degrading assets. Moreover, big data analytics can better track pharmaceuticals via product sorting. The use of cameras, vision systems and other inspection equipment are all tools that can monitor critical medications to ensure standards.

The growth of the pharmaceutical industry presents an opportunity for counterfeiters to falsify lifesaving drugs, putting the health of at-risk patients in jeopardy. With the use of big data analytics and the latest sensor technologies, companies can understand the nuances of entire platforms at once while relying on the data identified to point out falsified and counterfeit products in real-time.

These technologies can identify irregularities with medications that have infiltrated the supply chain and can pose a serious threat to consumers. Pharma Manufacturing. Menu Newsletters Subscribe.

Big data: an inside look into the supply chain Harnessing big data can help these manufacturers build visibility throughout the supply chain and enable proactive action to mitigate the threats of diversion and counterfeiting.

Protecting the supply chain against counterfeiters The growth of the pharmaceutical industry presents an opportunity for counterfeiters to falsify lifesaving drugs, putting the health of at-risk patients in jeopardy. According to a recently released survey of about mid-market life sciences CFOs, 43 percent…. Adopting hybrid systems is an essential part of accommodating a more continuous future.

The newest developments in digital pathology, specifically the use of deep learning…. Industry experts weigh in on the trends that could shape the pharma world in the coming year…. Narrowing your focus when applying artificial intelligence can yield a more discernible ROI.

To increase profitability, the health care industry must leverage advanced technology to…. Cloud-based LIMS provide pharmaceutical manufacturers with a scalable and flexible solution.Big Data are hard to capture, store, search, share, analyze, and visualize. Without any doubts, Big Data represent the new frontier of data analysis, although their manipulation is far to be realized by standard computing machines.

In this paper, we present a strategy to process and extract knowledge from Facebook data, in order to address marketing actions of a pharmaceutical company. The case study relies on a large Italians sample, interested in wellness and health care. The results of the study are very sturdy and can be easily replicated in different contexts.

Skip to main content. This service is more advanced with JavaScript available. Advertisement Hide. Conference paper First Online: 22 February This is a preview of subscription content, log in to check access. Boyd, D. Douglas, L. McAfee, A.

Harvard Bus. Demchenko, Y. McNulty-Holmes, E. The Economist: New rules for Big Data. Falotico, R. The Economist: The data deluge. Businesses, governments and society are only starting to tap its vast potential. Lazer, D. Santoro, E. Il pensiero scientifico Editore, Milano Google Scholar. Cubeyou: How pharmaceutical market customers benchmark against average Italian people, Industry Report, pp.

big data meet pharmaceutical industry

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Let us know in the comments. Visit the AdWords Grader. I really love the tips that you have shared Megan. It really refreshed me the basics of social media most especially Facebook where most marketing enthusiasts are finding the hard time for engagement.

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Erratum to: Big Data Meet Pharmaceutical Industry: An Application on Social Media Data

More power to you. Thanks David, I'm really glad you enjoyed the article. It really is surprising sometimes to realize just how much you can do with Facebook - there are a TON of options that really allow you to experiment and work outside the box.

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